Swiss Watch Exports Could Dwindle to 12 Million Units As High-End Shift Accelerates
‘Big Four’ watchmaking brands Rolex, Patek Philippe, Audemars Piguet and Richard Mille all grew last year, Morgan Stanley’s annual report said.
But less sought-after names including Tudor, LVMH’s Hublot, Swatch’s Longines and Breguet all registered steep declines.

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Swiss Watch Exports Could Dwindle to 12 Million Units As High-End Shift Accelerates
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We are excited to see our latest outdoor ads brightening cities throughout Europe this fall. #LoveGUESS
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