ACE wins HAK pitch HAK chooses the ACE agency after a content-oriented pitch with Hotel L'Amour and Selmore Creative Agency.

ACE wins HAK pitch HAK chooses the ACE agency after a content-oriented pitch with Hotel L'Amour and Selmore Creative Agency. 

After almost 20 years, HAK is saying goodbye to DDB Amsterdam, formerly Etcetera, who for years created the iconic campaigns on the field for the vegetable brand with well-known 

Dutch ambassadors such as Martine Bijl, Herman den Blijker and Elise Schaap. DDB thus put HAK on the map as a relevant, modern vegetable brand. 

HAK wants to enter into a sustainable partnership with ACE and continue to pursue the brand's mission and growth ambitions.

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