Finally May we bring π out the collaboration with Zuivelhoeve
Finally May we bring π out the collaboration with Zuivelhoeve (and Bertha 2)
Together with Zuivelhoeve, we are going to develop a complete line of High Protein Dairy. These will be XXL Nutrition products with Zuivelhoeve also recognizable on them, so a real collaboration.
The first 2 products are available at the Albert Heijn from this week. That's Fit Yogurt (20g protein) with Granola in two flavors.
Fit Yoghurt is in the well-known Zuivelhoeve transparent cups with a bowl of Granola on top, but with XXL branding.
There is much more to come, but I am not allowed to say π anything about that yet
Why a collaboration?
We both believe in strong collaborations and not doing everything alone. Zuivelhoeve makes fantastically tasty dairy and people know us from the protein products and associate XXL Nutrition
with sports and performance. Also nice and clear and recognizable for the consumer. If you are looking for protein-rich products, you will find XXL Nutrition in several places in the store,
our well-known protein shakes or protein bars in the rack, the Fit Meals in the freezer and the High Protein Fit dairy in the refrigerated section.
Although Zuivelhoeve and XXL Nutrition look like completely different companies from the outside, the DNA is actually very similar.
Both Dutch companies that started in a shed, each in its own field a good reputation with consumers, company still in the hands of the founder(s) and especially how you treat each other
within the company has many similarities. Nice and down-to-earth and use common sense. That's why it clicked right away, the feeling has to be right, otherwise you shouldn't start a collaboration.
And...... Of course, this includes a photo, taken on the farm of Zuivelhoeve. Jacqueline Roerink is the daughter of Diane and Gerjhan, who started Zuivelhoeve in a barn in 1981.
The dairy is still made on the site of the farm and the cows are still there. I loved it, really beautiful! And let's not forget Bertha 2, because it all starts with the milk, who also wanted to be photographed π
For now only available at Albert Heijn, but I got a whole laundry list to tag, so here they π come Jacob Meijboom, Bart Schumacher, Nicky M., Jeroen van Rijn, Mees ter Stege, Arent den breejen, Stephanie van Rijnsbergen
So hopefully available everywhere soon! π