René Van der Zel | Putiton - The Exclusive Business Platform

This renewed collaboration is a significant step in supporting Amira’s journey towards her dreams, including her goal to compete at the 2028 International Olympic Committee – IOC in Los Angeles

The meals will come to 256 stores in the Netherlands and 80 in Belgium. Unfortunately, I have not received a list of where they are exactly. But if you come to the AH and you can't find them, walk past the dairy and take a Fit Yogurt (with Granola) with you, they are everywhere then you don't come for nothing

Curious what will come in and if I find any things that we have to solve structurally. If something goes wrong somewhere, it will come to light here. Anyway, this is a super important but also a super fun department.

Another nice news! A good relation of our >TrainMore, has taken over 9 gyms in London. They already have thousands of members per gym and are going to expand even further. We are going in that direction, immediately a nice introduction in the UK 💪

Together with Zuivelhoeve, we are going to develop a complete line of High Protein Dairy. These will be XXL Nutrition products with Zuivelhoeve also recognizable on them, so a real collaboration. The first 2 products are available at the Albert Heijn from this week. That's Fit Yogurt (20g protein) with Granola in two flavors. Fit Yoghurt is in the well-known Zuivelhoeve transparent cups with a bowl of Granola on top, but with XXL branding. There is much more to come, but I am not allowed to say 😉 anything about that yet

The taste is full of peach and fresh citrus fruits due to the use of American hops. Furthermore, it is not a matter of just adding some vitamins and clear soluble protein, it is not that simple. There is quite a lot involved to get this good and, above all, tasty.

The Tompouce and Stroopwafel campaign together with the HEMA was/is a great success. The products went viral on TikTok and Instagram, and within one day, thousands of jars and tens of thousands of bars had been sold. For XXL Nutrition and HEMA, it was a fun promotional stunt with two great brands. Read in the newspaper today that things are also going well at HEMA, which is granted to them, a primal Dutch company, kind of national heritage. Not everything is sold out yet, at some Hema's they still have some bars and jars. I also found one at the local HEMA, so it's still possible!