All posts by René
Together with Zuivelhoeve, we are going to develop a complete line of High Protein Dairy. These will be XXL Nutrition products with Zuivelhoeve also recognizable on them, so a real collaboration. The first 2 products are available at the Albert Heijn from this week. That's Fit Yogurt (20g protein) with Granola in two flavors. Fit Yoghurt is in the well-known Zuivelhoeve transparent cups with a bowl of Granola on top, but with XXL branding. There is much more to come, but I am not allowed to say 😉 anything about that yet
The taste is full of peach and fresh citrus fruits due to the use of American hops. Furthermore, it is not a matter of just adding some vitamins and clear soluble protein, it is not that simple. There is quite a lot involved to get this good and, above all, tasty.
The Tompouce and Stroopwafel campaign together with the HEMA was/is a great success. The products went viral on TikTok and Instagram, and within one day, thousands of jars and tens of thousands of bars had been sold. For XXL Nutrition and HEMA, it was a fun promotional stunt with two great brands. Read in the newspaper today that things are also going well at HEMA, which is granted to them, a primal Dutch company, kind of national heritage. Not everything is sold out yet, at some Hema's they still have some bars and jars. I also found one at the local HEMA, so it's still possible!
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Personal details
Born
Deurne
February 14, 1972
Nationality
Netherlands
Profession
CEO
Education
Engineer
Office name
XXL Nutrition
Height
180 cm